Santa spreads awareness on Tyre Safety

On Christmas Day , Santa Claus roamed around the national capital seated in a specially designed vehicle and spreading awareness on Tyre Safety amongst the commuters in Delhi.In a day-long campaign run by Automotive Tyre Manufacturersโ€™ Association (ATMA) and its technical wing Indian Tyre Technical Advisory Committee (ITTAC), a Santa positioned himself at strategic locations.

Santa held a placard urging commuters to be true Santas for their families as there was no better gift for the family than driving back home safely every day. Santa Claus also distributed booklets on Tyre Care & Safety with the help of other volunteers. The Santa held a major attraction for the visitors who frequented the public places. “Santa holds a special place in our collective psyche and we felt the message about Road & Tyre Safety could be communicated in a creative manner eliciting attention of children and adults alike”, said Mr Rajiv Budhraja DG, ATMA.

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